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Tag: kraljic matrix

Kraljic matrix with the four quadrants

When should Kraljic Matrix be applied?

  • Fredrik Axelsson
  • 9 August 2024
  • Tactical procurement
Many buyers have heard about Kraljic Matrix. But how and when should the Matrix be applied? Let us discuss.  Who is Peter Kraljic? Peter Kraljic is a name synonymous with innovation in...
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Understanding Customer Segmentation in B2B Sales

Customer Segmentation in B2B Sales – are they strange?

  • Fredrik Axelsson
  • 24 July 2024
  • Procurement management
Maybe you are well-versed in Kraljic's matrix for Supplier Segmentation, but on the other site of the table it is about understanding Customer Segmentation.
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