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Tag: Kraljic

Deciding Sourcing Tactics with the Kraljic Matrix

Case: Deciding Sourcing Tactics with the Kraljic Matrix

  • Fredrik Axelsson
  • 9 April 2025
  • Cases
Welcome to the third step of the sourcing process: deciding sourcing tactics. In this case, you’ll move beyond understanding internal needs and begin looking outward, toward the supplier market. This is where...
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a seller trying to understand Who takes the Purchasing Decision

Know who own the Purchasing Decision

  • Fredrik Axelsson
  • 1 August 2024
  • Tactical procurement
Who takes the Purchasing Decision: A Dive into Marketing Theory with Philip Kotler, a renowned figure in marketing.
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