When should Kraljic Matrix be applied?
Many buyers have heard about Kraljic Matrix. But how and when should the Matrix be applied? Let us discuss. Who is Peter Kraljic? Peter Kraljic is a name synonymous with innovation in...
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Customer Segmentation in B2B Sales – are they strange?
Maybe you are well-versed in Kraljic's matrix for Supplier Segmentation, but on the other site of the table it is about understanding Customer Segmentation.