Customer Segmentation in B2B Sales – are they strange?
Maybe you are well-versed in Kraljic's matrix for Supplier Segmentation, but on the other site of the table it is about understanding Customer Segmentation.
Explore advanced level procurement topics designed for buyers who have are past the basic level and are ready for more. Dive deep into complex sourcing strategies, supplier risk management, cost optimization techniques, and advanced contract negotiations to enhance procurement departments performance.
All advanced posts are an integrated part of the program Tactical Buyer role – Advanced level Certificate.
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